Decentralized Coaching Secrets
Josh Latimer, smiling, pointing at the course title.

The Decentralized Coaching Secrets Course

Josh Latimer teaches

Decentralized Coaching

How to start and lead a small mastermind of business owners in your own town, alongside the business you already run. Seven modules, from “Who am I to do this?” to building a group people want to stay in.

Get the course · $997
  • 7 modules
  • 38 video lessons
  • Worksheets and private notes
  • The ebook included

Lesson 4.2 · The Ask Method · 5:24

That’s one of 38 lessons.

Get the course · $997
Centralized coaching, the old model: one guru on a stage with one message, in front of a crowd so big you are customer number 1,000.

The permission slip

You're already giving the advice. In the parking lot.

Think about the last time another business owner asked you for advice. Before they finished their story, you could see the problem, and you knew exactly what to tell them.

  • “Your prices are too low.”
  • “Why are you buying more leads when you haven't called the customers you already have?”
  • “Stop hiring your friends.”
  • “You need to fire that guy.”

The years you spent building a business, making payroll and learning everything the expensive way is an asset you don't even realize you own.

I'm not saying you should become an internet guru. You don't have to film a course in your basement, build a personal brand, or stand next to a rented Lamborghini with your arms crossed.

You just have to build a table.

Josh Latimer

Decentralized coaching, the new model: a network of small local tables, each with its own facilitator, connected to each other.

The local mastermind

Imagine 12 business owners from your town around one table, twice a month.

  • You know 12 good people running real businesses, right?
  • They have employees, families, mortgages, payroll, and problems they can’t see clearly because they’re standing too close to them.
  • You could give them a map, help them ask better questions, and connect them to each other.
  • They choose you because you’re someone local they can trust who has walked a mile (or ten) in their shoes.
  • Josh calls it decentralized coaching: business owners helping business owners a few steps behind them.
Your seatYOUR TABLEHVACBakeryRoofingAuto shopRealtorLandscapingDentalPlumbingCoffee shopCleaningGymSalon

Why now

Tap any of the four to read what Josh sees from the inside.

Josh and Ashlee Latimer with their five kids, all in black Do Hard Things shirts
Josh and Ashlee Latimer with their five kids

Why Josh built this

My wife Ashlee and I started out in a trailer park. Seven years into our marriage, we were this close to divorcing, and the reason was that my window cleaning business had taken over my life. Ashlee called it the “other woman.”

We made it by the grace of God, and we have five kids and a beautiful life now. It’s not a perfect life, but it’s a beautiful one.

There are business owners in your town who are living these challenges every single day. That’s who needs you to step up and build a table.

Josh Latimer

A note from Josh

Somebody in your town needs what you already know.

If you’ve built a business, one of the most valuable things you own isn’t the business.

It’s everything you learned building it.

The mistakes. The expensive lessons. The employees you hired. The customers you dealt with. The problems you figured out at 2:00 in the morning because there was nobody else coming to save you.

There are business owners in your town who are a few chapters behind you right now, struggling with the same problems you’ve solved.

Decentralized coaching is how you get a small group of those owners around a table and actually help them, without becoming an internet guru or walking away from the business you already run.

But here’s the honest part.

Liking the idea and actually starting a group are two different things.

At some point you have to answer some very real questions.

  • Who exactly should I help?
  • What should I offer them?
  • What do I charge?
  • What the heck am I going to teach?
  • How do I take 10 or 20 years of stuff floating around in my brain and turn it into something other people can actually follow?
  • And what happens when they all show up and look at me to lead the room?

That’s where a great idea can turn into a six-month spiral.

I don’t want to leave you there. This course walks you through every one of those questions, on video, in the order you’ll need the answers.

Josh

Take a look inside

Your members area, the moment you order.

Everything lives in one place: the course, your notes and your ebook. Here’s a walk through it.

01Your home base

Start where Josh starts you.

A welcome from Josh, the first lesson queued up, and your progress through all seven modules in the sidebar.

02The library

38 lessons, in the order you’ll need them.

Belief first, then your offer, then your curriculum, your meetings and keeping members. Each module builds on the one before.

03Every lesson

Josh on video, at your pace.

Watch on any device, pick up where you left off, and mark it done when you’re ready to move on.

04Your takeaways

Your notes save as you type.

Right under every video, so the ideas for your own table are waiting when you sit down to build it.

The Decentralized Coaching Secrets members area: your home base
The Decentralized Coaching Secrets members area: the library
The Decentralized Coaching Secrets members area: every lesson
The Decentralized Coaching Secrets members area: your takeaways

Take a look inside

Your members area, the moment you order.

Everything lives in one place: the course, your notes and your ebook. Here’s a walk through it.

The Decentralized Coaching Secrets members area: your home base

01Your home base

Start where Josh starts you.

A welcome from Josh, the first lesson queued up, and your progress through all seven modules in the sidebar.

The Decentralized Coaching Secrets members area: the library

02The library

38 lessons, in the order you’ll need them.

Belief first, then your offer, then your curriculum, your meetings and keeping members. Each module builds on the one before.

The Decentralized Coaching Secrets members area: every lesson

03Every lesson

Josh on video, at your pace.

Watch on any device, pick up where you left off, and mark it done when you’re ready to move on.

The Decentralized Coaching Secrets members area: your takeaways

04Your takeaways

Your notes save as you type.

Right under every video, so the ideas for your own table are waiting when you sit down to build it.

It’s time to finally stop disqualifying yourself.

“I’ve watched enough good-hearted, highly experienced business owners disqualify themselves to know what a huge challenge overcoming that voice is.”

Josh
Two ordinary business owners standing in front of their own superhero shadows.
Most people who should lead a table talk themselves out of it.

The course helps you reframe the big questions:

Inside the course

Believe it. Build the offer. Build the course. Run the group. Keep them.

Module 1Introduction to Decentralized CoachingWhy a small local table beats a big online program, and where you fit in it.See the lessons
  • 1.1Welcome to Leverage
  • 1.2Belief Broker
  • 1.3Your Map: the Steps to One Result
  • 1.4Go Tribal
  • 1.5How to Price Your Group
  • 1.6The Dirty Truth About the Coaching Industry

You leave with A first draft of your manifesto and a clear picture of the model.

Module 2Beat Imposter SyndromeQuiet the voice that says you’re not qualified, with tools you can also use on your members.See the lessons
  • 2.1A Feeling, Despite
  • 2.2The Human Product
  • 2.3The Identity Range
  • 2.4The R.A.S.
  • 2.5Fixing F.O.P.O.
  • 2.6Hold the Pose

You leave with A plain list of what you already know that someone two chapters behind you needs.

Module 3Create Your OfferTurn what you know into an offer a local owner understands in one read.See the lessons
  • 3.1Hell Map & Dream Destination
  • 3.2The Offer Equation
  • 3.3Stack the Deck
  • 3.4Price the Payoff
  • 3.5Build the Beast

You leave with Your offer, written out on the Create Your Offer worksheet.

Pain Island to Payoff City: people aren’t buying you, they’re paying for the payoff.
Module 3: an offer is the trip from where they are to the payoff they want.
Module 4Build Your CourseFind what your people actually want, then map it into steps they can follow.See the lessons
  • 4.1Everyone Has Something to Teach
  • 4.2The Ask Method
  • 4.3Q.E.R. and Payoff Island
  • 4.4Mind Mapping and Proprietary Language
  • 4.5Advanced Tips
  • 4.6Course Promotion Secrets

You leave with An outline for your curriculum, with names for its parts.

The University You crest.
Module 4: what you know, mapped into a curriculum with names for its parts.
Module 5Coaching MasteryWhy people really join, how to teach so it sticks, and how to handle the hard member.See the lessons
  • 5.1Why People Buy
  • 5.2External vs Internal
  • 5.3Learning to Teach
  • 5.4Like a Hawk
  • 5.5Merit Badges
  • 5.6Wow and Delight
  • 5.7Cancer vs Friction
  • 5.8Boundaries and Fences

You leave with Your boundaries, written down, and a way to track every member’s progress.

Module 6Run Great CallsA structure for every meeting, so you never walk in wondering what to say.See the lessons
  • 6.1The 3 Core Call Types
  • 6.2The W.A.V.E.S. Framework
  • 6.3Advanced Upgrades
  • 6.4Technical Setup
  • 6.5Pro Tips

You leave with A call format you can run on your first meeting, and a simple setup to record it.

Module 7Keep ThemWhat makes members stay, and what to offer them after the first result.See the lessons
  • 7.1Sticky Groups: Planned Randomness and Pattern Interrupts
  • 7.2Sticky Offers: Levels, Software and Vaults

You leave with A plan for the next step after a member’s first win.

Your first month

From idea to your first meeting.

  1. Week 1

    Answer the question

    Could you help the five-years-ago version of yourself? Then write your manifesto: one page on who your table is for and who it isn’t for.

  2. Week 2

    Draw your map

    Write down, step by step, how you solved a problem business owners struggle with. That map is what your meetings follow.

  3. Week 3

    Start the conversations

    List the local businesses you’d want at your table and send each one a friendly note. You’re looking for maybes, not sales. The course walks you through what to say.

  4. Week 4

    Set the table

    Record a short video on your phone, create a simple application, and hold your first meeting. It will feel a little awkward. Stick with it.

Some people move faster. Plenty take longer. It’s up to you!

Is this you?

This is for you if

This isn’t for you if

Decentralized coaching only works when you actually give a darn about the people sitting around your table.

Everything you get

A lesson playing in the members area on a tablet, with the Create Your Offer worksheet.
  • The full courseSeven modules and 38 video lessons, from belief to building a group people want to stay in.
  • WorksheetsIncluding the Create Your Offer worksheet you fill in as you go.
  • Private notes on every lessonYour takeaways save as you type, right under each video.
  • The Decentralized Coaching Secrets ebookJosh’s whole book, in your members area the moment you order.
  • The guaranteeWatch Modules 1 to 3 and submit your offer worksheet within 30 days. If it isn’t for you, you get your money back.
$997One payment. Instant access.
Get the course for $997

Secure checkout by Stripe. Results vary. We make no promise about income. Earnings Disclaimer

The guarantee

Do the work. If it isn’t for you, get your money back.

Watch Modules 1 to 3 and submit your Create Your Offer worksheet within 30 days of your purchase.

If you’ve done that and the course isn’t for you, ask for a refund. We refund the course.

We ask for the worksheet because the people who do the work are the people this is built for. It’s not there to trip you up.

Read the full Purchase Terms and Guarantee →

Questions

Before you start.

Do I need to read the book first?

No. The course stands on its own and starts at the beginning. The ebook comes with it, so you can read it alongside the lessons if you like.

Do I get the book?

Yes. The Decentralized Coaching Secrets ebook opens in your members area as soon as you order, next to the course.

How long does it take?

There’s a little over seven hours of video. Most people move through it at their own pace. The guarantee asks you to finish the first three modules within 30 days.

When do I get access?

Right after checkout. Your members area opens with the course and the ebook inside.

Is this FRAP certification?

No. This is a course on the decentralized coaching model. FRAP certification is a separate program, and you don’t need it to use the course.

Will I make money with this?

We can’t promise that, and we won’t. The course teaches a model and the skills behind it. What you get out of it depends on you, your town and the work you put in.

Do I need a big following or an audience?

No. A local table fills through one conversation at a time with owners near you. You need the right twelve to know exactly who you are.

What if I’m not technical?

You don’t need to be. The lessons play in your browser, and Module 6 covers the simple setup for running your calls.

Is there a payment plan?

No. The course is one payment of $997.

What’s the guarantee?

Watch Modules 1 to 3 and submit your Create Your Offer worksheet within 30 days of purchase. If the course isn’t for you, we refund it.

An empty round table set for a meeting: twelve chairs, twelve mugs, notebooks, warm lights.

Twelve chairs. One town. People who need what you already know.

Get the course for $997

P.S. You already give the advice, usually in a parking lot. The course is me walking you through turning it into a table, on video, at your pace.

P.P.S. The guarantee is simple. Watch Modules 1 to 3 and submit your Create Your Offer worksheet within 30 days. If the course isn’t for you, you get your money back.